<h5>Apple’s launch event.</h5><p>Apple’s latest launch event, “It's Glowtime,” took place at its headquarters in Cupertino, California, USA. The company made a plethora of announcements and launched various new products at the event.</p><p>The highlight of the event was the introduction of the highly anticipated iPhone 16 series, which includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.</p><p>In addition to the iPhones, Apple revealed the Apple Watch Series 10, the Apple Watch Ultra 2 in a new colour, and two versions of AirPods 4, all featuring upgrades aimed at drawing consumer interest.</p><p>However, the most buzzworthy announcement was Apple's introduction of its new artificial intelligence (AI) features, branded as "Apple Intelligence."</p><div class="raw-html-embed"><figure> <iframe width="100%" height="350" src="https://www.youtube.com/embed/GDlkCkcIqTs" title="Introducing iPhone 16 | Apple" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe><figcaption>A video on iPhone 16. Video by Apple.</figcaption></figure></div><h5>Apple Intelligence: What’s that?</h5><div class="raw-html-embed"><figure> <iframe width="100%" height="350" src="https://www.youtube.com/embed/PugKQZHPut8" title="Apple Intelligence on iPhone in 5 minutes" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe><figcaption>A video on Apple Intelligence. Video by Apple.</figcaption></figure></div><p>Apple Intelligence is a new AI platform developed by Apple, designed to enhance the user experience across their devices. It introduces several features to improve communication, productivity, and creativity. Key highlights include:</p><p><strong>Writing tools:</strong> This AI-powered tool will boost productivity in apps like Mail and Messages by helping users summarise, rewrite, and proofread text. It also allows users to rephrase or expand messages in different styles.</p><figure class="image"><img src="https://storage.googleapis.com/newsahoot.appspot.com/Writing_tools_f6b0453da8.jpg" alt="Writing tools.jpg"><figcaption>Writing tools. Photo by Apple.</figcaption></figure><p><strong>Video and photos:</strong> The Photos app now lets users create custom movies by simply typing a description. It also offers natural language search, enabling detailed queries to find specific images or moments in videos. A clean-up tool has also been added to remove objects from the background of an image.</p><div class="raw-html-embed"><figure> <video width="100%" controls=""> <source src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/apple-intelligence-i-phones-i-pads-and-macs-get-smarter%2Fbackground.mp4?alt=media&amp;token=daa50b8c-fba0-493a-a610-2f6e54c873a7" type="video/mp4"> </video> <figcaption>Clean up the background object. Video by Apple.</figcaption> </figure></div><p><strong>Notification Summarisation:</strong> This feature prioritises and summarises notifications, placing important ones at the top for quick understanding and filtering out those that require immediate attention.</p><div class="raw-html-embed"><figure> <video width="100%" controls=""> <source src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/apple-intelligence-i-phones-i-pads-and-macs-get-smarter%2FNotification.mp4?alt=media&amp;token=f0dcf568-b738-4515-9487-3666818e8a7d" type="video/mp4"> </video> <figcaption>Priority notification. Video by Apple.</figcaption> </figure></div><p><strong>Smarter Email:</strong> AI will summarise long emails, highlight key points, and assist with crafting replies. It will also help identify and address questions within the email to ensure a complete response.</p><p><strong>Image Playground:</strong> This tool allows users to create fun images in apps like Messages and Notes, using AI to generate images based on user input or app context.</p><p><strong>Genmoji:</strong> This feature enhances communication by allowing users to generate emojis for any occasion. It can transform rough sketches into detailed images and turn photos into artistic interpretations.</p><p><strong>Smarter Siri:</strong> Siri is getting a major upgrade with enhanced conversational abilities, enabling it to handle more complex tasks. Integration with <a target="_blank" rel="noopener noreferrer" href="https://www.newsahoot.com/articles/open-ai-launches-chat-gpt-4">OpenAI’s ChatGPT</a> will further enhance Siri’s performance and the Writing Tools' functionality.</p><h5>Are the features available?</h5><p>The AI features are now available on the iPhone 16 series, as well as other Apple devices like the iPad, Macbook, and some older iPhone models. Many of these features will begin rolling out next month through software updates.</p><p>Various other features will be added in the future, providing users with a unique experience.</p>

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