<h5>Union health ministry’s directive!</h5><p>The Indian government’s health ministry plans to request that the BCCI stop displaying hoardings advertising smokeless tobacco, including surrogate ads by various gutka companies, at cricket venues.</p><p>Smokeless tobacco products are consumed through chewing rather than smoking.</p><p>Concerns have been raised about these ads, often endorsed by celebrities, which indirectly target young fans. Such ads can attract youngsters to try these harmful products.</p><p>To reduce the youth's exposure to tobacco products and prevent addiction, the ministry has decided to take this action.</p><figure class="image"><img alt="Stadium.jpg" src="https://storage.googleapis.com/newsahoot.appspot.com/Stadium_0dfc0cf304.jpg"><figcaption>Smokeless tobacco ads in a cricket stadium. Photo by Chota Don.</figcaption></figure><h5>What are surrogate ads?</h5><figure class="image"><img alt="Pan Masala.jpg" src="https://storage.googleapis.com/newsahoot.appspot.com/Pan_Masala_0036da19ec.jpg"><figcaption>Ex-cricketers promoting harmful products in the form of surrogate ads. Photo by Vipin Tiwari.</figcaption></figure><p>It refers to ads that promote a brand or product indirectly. Instead of advertising the actual product, these ads promote something identical or similar to it. This method is used to circumvent the rules that prohibit direct advertising.</p><p>Government regulations prohibit direct or indirect advertisement of tobacco products on television and online streaming services.</p><p>To bypass these laws, companies often create ads that appear to sell pan masala or mouth fresheners instead of tobacco products.</p><p>So, the health ministry will direct the BCCI to stop broadcasting such surrogate ads promoting smokeless tobacco products at cricket venues.</p><h5>Harmful products are still advertised!</h5><p>Smokeless tobacco, such as gutka and khaini, can be extremely detrimental to health, causing issues like cancer, heart disease, etc., similar to cigarettes.</p><p>The Indian government has taken many steps to combat the use of tobacco products, but more needs to be done. We have all seen warning posters, ads, etc., published by the government regarding the products.</p><p>Nevertheless, companies continue to market smokeless tobacco products without considering the harm they are causing while individuals continue to use them. Even various organisations take money from the companies to allow ads for their products.</p><p>It is crucial to stay aware of the harmful effects of smokeless tobacco and encourage our loved ones to avoid and stop using these products.</p>

The health ministry has plans to ask the BCCI to stop ads about smokeless tobacco.

Health Ministry's Move To Promote Healthier Cricket Venues

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Health Ministry's Move To Promote Healthier Cricket Venues

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