What’s this rule?
In Norway, the law requires that any advertisement in which body shape, size, or skin has been changed through retouching or other manipulation must carry the label “retusjert person reklame” (retouched person advertising).
Even social media influencers (SMIs) must label such edited photos they share on social media.
The reason behind this rule.
Norway passed the rule to fight unrealistic beauty standards and low self-esteem in young people. With this rule, Norway is promoting body positivity.
The law makes people aware that images in ads or those posted by SMIs may have been changed to appear more attractive. The government will punish those who do not follow this law and label their edited images.
What’s retouching or other manipulation?
Retouching or other manipulation means changes made to a picture that alter the person’s body shape, size, or skin after it is captured.
For example, an older actress's wrinkles and white hair are often removed in photoshoots to make her look younger. Similarly, an actor's photos may be changed to make their biceps look bigger and more muscular.
Other manipulations include using filters to change someone's appearance in an image.
Retouched and manipulated images can affect people!
Seeing such images can make people feel bad about their own bodies and affect their mental health.
Edited pictures can make young people feel like they need to change themselves, which can affect their mental and physical health.
Remember, everyone is unique and special. Don't compare yourself to edited images. Focus on being happy, healthy, respectful, and kind.
