<h5>What’s this rule?</h5><p>In Norway, the law states that any advertisement in which body shape, size, or skin has been changed through retouching or other manipulation must carry the label “retusjert person reklame” (which means retouched person advertising).</p><p>Even social media influencers (SMI) must include a label saying their photos have been retouched if they are sharing manipulated pictures on social media.</p><figure class="image"><img alt="Jack Sparrow.jpg" src="https://storage.googleapis.com/newsahoot.appspot.com/Jack_Sparrow_7fee12763f.jpg"><figcaption>An image with the label. Photo by _likealeaf.</figcaption></figure><h5>The reason behind this rule.</h5><p>Norway passed this rule hoping it would help tackle unrealistic beauty standards, along with a rise in body dysmorphia and low self-esteem in young people. With this rule, Norway is promoting body positivity.</p><p>The law also helps raise awareness among consumers, particularly children and youths, that the body shape, size, etc., that they see in advertisements or posted by SMIs may not be real and are manipulated to make them look attractive.</p><p>The government will punish those who do not follow this law.</p><h5>What’s retouching or other manipulation?</h5><div class="raw-html-embed"><figure> <iframe width="100%" height="350" src="https://www.youtube.com/embed/woYoH_zK-xM" title="Face Retouching - Best Photoshop Tutorial | Skin Retouching 2023" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe><figcaption>A video showing retouching an image. Video by grapexels.</figcaption></figure></div><p>Retouching or other manipulation means modifications applied to a picture or film that alter the person’s body shape, size, or skin after it is captured. Such changes are usually made using computers.</p><p>For example, an actress has white hair and wrinkles due to age. It’s natural and happens to everyone. But she does a photo shoot, and afterwards, the pictures are edited to remove her wrinkles and white hair to make her look younger.</p><p>Or maybe there’s an actor who doesn’t have the perfect biceps. He has a photo session, and the images are manipulated to make his biceps appear large and muscular.</p><p>Under other manipulation, we can include the use of filters to alter a person's appearance in an image.</p><p>So, Norway has said people who do so must put a label informing others about the retouching and manipulation.</p><h5>Retouched and manipulated images can affect people!</h5><p>Seeing such images all the time can make people insecure about their own bodies and how they look. They might think they are not “perfect,” like the “fake perfect” images, which can make them feel bad and affect their mental health.</p><p>Youngsters can feel that the edited images are what everyone looks like. This can make them feel that they are not good enough and must change their appearance. This can affect their mental and physical health.</p><p>We must remember that everyone is unique and special in their own ways. There’s no need to compare oneself with the edited images. Instead, we must focus on being happy, healthy, respectful, and kind.</p>

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