<h5>Packaged fruit juice isn’t really fruit juice</h5><p>There’s one item that almost all of us see when we go to the grocery store, and that is fruit juice! How can someone not look at the large images of plump apples and fresh oranges?</p><p>These images are often accompanied by a big green label that says “100 percent fruit juice”. But a recent directive by the Food Safety and Standards Authority of India (FSSAI), India’s food regulator, suggests that some companies may be misusing this label.</p><p>FSSAI has instructed food business operators (FBOs) to stop labelling and advertising “reconstituted fruit juice” as “100 percent fruit juice.”</p><h5>What is reconstituted fruit juice?</h5><p>Many FBOs harvest fruit and make juice out of it. They remove its water content, leaving behind fruit concentrate or pulp. They do this because storing and transporting pulp is much easier than transporting juice.</p><p>Once it is time to sell the juice, they add water to it, package it properly and send it to grocery stores to be sold to all of us.</p><h5>Is reconstituted fruit juice worse than fresh fruit juice?</h5><p>It is only worse for us if the FBO dilutes the pulp or adds chemicals and artificial flavours to the juice.</p><p>But that is not the point the FSSAI is trying to make. They want FBOs to be truthful to us about what we are putting into our bodies.</p><p>Going forward, FBOs must use proper labels which mention the word “reconstituted”. If the juice contains too much sweetener, it must be labelled as “sweetened juice”.</p><h5>Whole fruit &gt; fruit juices &gt; packaged fruit juices</h5><figure class="image"><img src="https://storage.googleapis.com/newsahoot.appspot.com/Fruits_eb3f5f0c96.jpg" alt="Fruits.jpg"><figcaption>Fruits. Photo by Magda Ehlers on Pexels.</figcaption></figure><p>A lot of us think drinking juice is the same as eating fruit. Alas, that’s not true at all!</p><p>Whole fruits provide us with fibre through their skin and pull, which lowers cholesterol, improves bowel movement, helps control blood pressure, etc.</p><p>When we make fresh juice, all this fibre is removed, and only the natural sugars of the fruit remain, along with a few other nutrients.</p><p>Packaged juices are worse because FBOs often dilute the reconstituted fruit juice (reducing the already less nutrients) and add sugar and artificial sweeteners.</p><figure class="image"><img src="https://storage.googleapis.com/newsahoot.appspot.com/image_3_83c9242ea6.png" alt="image (3).png"><figcaption>Photo by Anugya Jha on Twitter.</figcaption></figure><p>Remember to read the labels of food items to check for how much sugar an item has. Label Padhega India, tabhi toh swasth banega India! #labelpadhegaindia</p>

FSSAI has directed companies to remove claims of 100% fruit juices.

Packaged Fruit Juice May Not Be Fruit Juice

Collect 150 Hootcoins!

Medicine to Regrow Teeth?

Apple Vision Pro Used for Surgery

COVID Strikes Back?

Packaged Fruit Juice May Not Be Fruit Juice

Collect 150 Hootcoins!

Did you read these articles?

Medicine to Regrow Teeth?

Apple Vision Pro Used for Surgery

COVID Strikes Back?