<h5>What is this new initiative launched by Zomato?</h5><p>Nowadays, ordering food at home is so easy. You tap a few times on the phone, and soon, someone brings your yummy food. Zomato, a big company in India, lets you do this with its app.</p><p>Recently, Zomato launched something new for people who only eat vegetarian food. Zomato co-founder and CEO Deepinder Goyal announced the launch of Zomato’s pure-veg mode and a pure-veg fleet.</p><p>At first, they wanted the fleet to wear green and carry green boxes, but they changed their minds. This initiative is for people who prefer vegetarian food.</p><figure class="image"><img src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/zomato-s-new-initiative-to-deliver-pure-veg-food%2FZomato%20Green%20Fleet.jpg?alt=media&amp;token=7463cabb-3dda-485b-aee6-6b9d3f190f6c"><figcaption>The initial green-coloured pure veg fleet. The colour has been changed after a recent controversy. Photo by Deepinder Goyal.</figcaption></figure><h5>What’s the reason behind launching this initiative?</h5><p>Deepinder Goyal says India has the most vegetarians. Many vegetarians worry about how their food is made. Zomato heard them and started something new.</p><p>The pure-veg mode only shows restaurants with vegetarian food. It won't show places with non-vegetarian food. The pure-veg fleet only brings vegetarian food from these pure-veg restaurants. They won’t mix it with non-vegetarian food. This initiative will help vegetarians who don't want to order from non-vegetarian places.</p><p>The new fleet was created because sometimes food spills into the delivery boxes. When this happens, the smell from the previous order may transfer to the next order, harming its freshness.</p><p>Also, if you're a vegetarian, you might not like if your veg burger smells like chicken. Zomato also doesn't want that, so they made this new team. However, this initiative has attracted some controversy.</p><figure class="image"><img src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/zomato-s-new-initiative-to-deliver-pure-veg-food%2FZomato%20Pure%20Veg.jpg?alt=media&amp;token=b064ba45-f572-4f74-aaf2-b00a109031c0"><figcaption>An ad introducing Zomato’s pure veg mode. Photo by Deepinder Goyal.</figcaption></figure><h5>What controversy has this initiative attracted?</h5><p>Zomato's new idea is causing arguments on social media. Some people are worried it might lead to discrimination based on food choices. They also think delivery people might face trouble delivering non-veg food to areas where most people are vegetarians.</p><p>In places where most people are vegetarian, they might not allow the regular Zomato delivery team to bring non-vegetarian food. This could be unfair to people who like non-veg.</p><p>Many have also appreciated this new initiative, saying that veg customers can order food without any worry. Still, Deepinder Goyal has issued an update on the issue.</p><h5>What update has been issued regarding this initiative?</h5><p>The company will still have a team for vegetarian food. But now, all the delivery riders will wear red T-shirts. So, even if they look similar, the app will show which is which.</p><p>They made this change so that the regular delivery people won't be bothered to deliver non-vegetarian food. The company also doesn't want people who order non-vegetarian food to feel bad about their choice.</p><p>Everyone should be respected for what they like to eat. What people eat is personal, and everyone should be treated nicely. This helps make a peaceful society.</p><p>What do you think about Zomato’s new initiative? Was it really needed, or will it cause unnecessary trouble for delivery boys and customers? Let us know in the comments below.</p>

They have launched a pure veg mode and a pure veg fleet to serve vegetarian customers.

Zomato’s New Initiative to Deliver Pure Veg Food

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Zomato’s New Initiative to Deliver Pure Veg Food

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