How Indian Villages Are Going Viral on YouTube

Indian villages are using the internet to share their culture, skills, and traditions with the world, turning local talents into global success stories.

How Indian Villages Are Going Viral on YouTube

The Village Cooking Channel team with their Youtube Play Button. Photo by Youtube.

From rural roots to global recognition

In India, small villages are becoming famous on the internet. Social media and video websites help people share their culture and talents. Some villages are now well-known for their special skills and traditions. These stories show how tradition and technology can work together to change lives.

The rise of Village Cooking Channel

The Village Cooking Channel (VCC) is a popular YouTube channel in Tamil. It started in 2018 and shows a family from Chinna Veeramangalam, a village in Tamil Nadu. They cook traditional food outside, using old cooking methods. The team includes three brothers, their cousin, and their brother-in-law. Their grandfather, a former chef, leads the team. Their cooking videos are very popular, and people from all over the world watch them.

Marottichal: The Chess Village

Marottichal is a village in Kerala. It is famous for chess. In the 1970s, a man named Charaliyil Unnikrishnan taught chess to the villagers. He wanted to help people stop drinking and gambling. Today, more than 4,000 of the 6,000 people in the village play chess. Because of this, Marottichal is now called The Chess Village of India.

Gangavva: From farm worker to YouTube star

Gangavva is from Lambadipally, a village in Telangana. She worked on a farm before she became famous on YouTube. She speaks in the Telangana dialect of Telugu and appears on My Village Show, a YouTube channel about village life. Many people love her videos because she is funny and natural. Now, she is a well-known internet star in India.

Impact on local communities

These stories show that villages can also succeed in the digital world. With YouTube and social media, they can share their culture and traditions. This brings them money, fame, and pride.

In conclusion, the Village Cooking Channel, Marottichal’s chess culture, and Gangavva’s success show that small villages can have a big impact. They prove that keeping traditions and using technology together can create new opportunities.

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