A Candid Conversation on Entrepreneurship

Anmol Malhotra and IIM Jammu’s Anushka dive into different facets of entrepreneurship, from market challenges to personal branding, in a candid chat.

Entrepreneurship is a game of resilience. As the saying goes, “Live a few years like most won’t, so you can spend the rest like most can’t.”

Recently, our Founder, Anmol Malhotra, sat down with Anushka from IIM Jammu’s Entrepreneurship Development Cell to discuss what it takes to build and scale a startup. From market challenges to fundraising, team management, and personal branding — here are the key takeaways:

• Navigating Market Challenges: Adaptability is key. Understanding consumer needs and staying ahead of trends ensures long-term survival.
• The Fundraising Playbook: A great pitch isn’t just about an idea; it’s about selling a vision and leveraging the right networks.
• Building a Winning Team: A startup thrives on strong talent and a motivated culture. Hiring right and keeping teams engaged is crucial.
• Personal Branding Matters: In today’s digital world, an entrepreneur’s visibility can set their startup apart. Credibility and engagement make all the difference.

Entrepreneurship is tough, but with the right mindset and strategies, success is within reach.